Strategy Research On Development Of China Huadian Engineering Co., Ltd.

Strategy is systemic analysis and brewing course of survive and development of a company, on the basis of in-depth judge of situation. Strategy establishment and adjustment is a dynamic course, it is not an exclusive answer. Strategy of company is to arrive at the dynamic equilibrium of "situation-object-business ability". Making strategy is "fish", it is not for a fish. As a creedal paper, it must be stable during some period. But it should be changed and modified according to the change of situation. As the creedal paper of management of corporation in future three years, the essay mainly discussed the developing way in order to solve the basic problems. In according to the situations of inside and outside, the essay tried to make it simple and controlled, in order to guide the company better to a further development.China Huadian Engineering Co., Ltd. (CHEC) is the branch of China Huadian Corporation. It was established on the basis of a sum of enterprises and institutions formerly owned by State Power Corporation of China and experienced specialization and collectivization in the last ten years, accompanying with state ministries change and reform and open policy. It has become a pilot state-holding corporation whose assets have been more man 6 billion Yuan RMB and turnover has been more than 4 billion Yuan.The essay analyzed the circumstance inside and outside in four parts. By SWOT analysis, the essay analyzed the advantages, disadvantages, opportunities and challenges. And at last the essay concluded the strategy and relative strategic measures of CHEC.Firstly, the essay reviewed the theories of classic strategy management. The development of strategy theory experiences three periods: earlier strategy idea\strategy theories and competition strategy theory. The essay mainly used opinions of design school and plan school as reference. At the same time, the essay referenced to strategy theories of Drucker and Porter, as well as dark blue sea developing strategy.Secondly, the essay canalized situation inside and outside of CHEC. Reform of international electric power market and new energy developing vigorously foretell the way of Chinese electric power market. The electric power market is open wider and wider. As the result of marketing reform of electric power, CHEC is not only in the changing electric power market, but also in a state of modifying by itself.Thirdly, on the basis of conclusion of history and status quo, the essay analyzed the advantages, disadvantages, opportunities and challenges of CHEC/It has the advantages of group background and superiorities in some businesses. But it also faces many problems such as resources separating or organization unreasonable and further transforming, and so on. With the demand of inside and outside increased, CHEC faced the competition came from other companies as well as the pressure of cost increasing.Finally, on the basis of analysis above, the essay set down the development strategy and analyzed the executive measures in detail. In order to make CHEC to be best in China and known in the world, the essay made the whole object in the future three years of 2008-2010. And it also made the detailed objects in business structure, products structure, economic efficiency and technology progress. In order to secure the implement of strategy, the essay made the executive measures of insuring core business competitive ability and conform different resources.