Study On Metal Ceiling Marketing Strategy In Shenzhen CMC

With China's rapid economic development, increased infrastructure investment, Metal Ceiling as green construction materials is becoming more and more extensive application in infrastructure projects.CMS is a wholly-owned metal ceiling construction materials production enterprises, main product for grid and metal ceiling, belongs of Chicago Metallic Group (CMC). CMC is a company founded in 1893 multinational group, headquartered in Chicago, USA, the factory throughout the United States, Belgium, Denmark, Mexico, Malaysia and China; and have spread throughout the world perfect sales network to provide a place of services to meet different needs of customers.The Group has over 110 years of history, major products with the metallic ceiling, ceiling systems and roller coating process.Metal ceiling into China already has more than 20 years of history, CMS as CMC in China factory, how can we in the short term valid get market share and win in the market competition, to formulate and implement effective marketing strategies for the company to survive in the development of impact is essential.Below will focus on how to effectively for CMS marketing strategy, first for metal ceiling industry market analysis, think of smallpox of metal product life cycle is to mature stage by stage of growth and profitability space transition products in China, but because the contraction stage of rapid economic development, the construction of infrastructure, metal ceiling or industry to. Then it analyses the current status of CMS公司and marketing of the existing problems, and through the variance analysis to find the crux of the problem. Based on the actual situation, using the CMS marketing strategies, from theory of product, price, promotion strategy, tactics, and customer service management aspects such as analysis, seek to solve the problems, methods and ideas for CMS direction and market operation Suggestions.