The Integrated Ceiling Marketing Tactics Of T&L Company

Since the reform and opening up, China’s real estate industry has made rapid development. This development is a comprehensive well-off society and the state to promote the pace, the implementation of industry nurturing agriculture, city support rural policy are inseparable. According to experts speculated that the correlation and analysis, in the next ten years, China’s real estate market will still maintained the momentum of rapid development. The sustainable development of real estate market, led to a vigorous development of the huge building materials industry. In addition to the major economic trends, we should also pay attention to such a phenomenon, in the next period of time, China will usher in a peak in the school-age population marriage, fertility, which will become another opportunity for the development of the real estate industry and building materials industry. At the same time, along with the urbanization process of continuous advance of the old city, and a considerable part of the need to transform the situation, two family decoration market launch, it also provides enormous space for development for housing decoration industry. Ceiling industry as a branch of the industry Jiezhuang industry, also will usher in a new stage of development.Integrated ceiling ceiling industry as a big innovation, compared with the traditional ceiling technology, whether in the installation, or in the aesthetic effects achieved, can meet the customer or is the market development trend of quality, green, ecological requirements. For example, in the kitchen or in the bathroom installed fan, heater and other electrical appliances, the traditional ceiling technology just rough in the ceiling to punch a hole, can not reach the energy saving effect, is not easy to overall appearance, and integrated ceiling is the perfect solution to this problem.In the face of integration ceiling the huge market potential, the world’s biggest brand manufacturers domestic outfit to join the ceiling in the market of the fight. T&L electric company was born on this a pair of resistance. The company is re combination between a group under the operation of the laws of the market economy is the resources, was founded in 1993 by the former T group subordinate branches of the pillar industry of T electrical company, and is known as the global electrical giant French L company into a new group established cooperation in December 29, 2005.In 2006, T&L electrical company to accelerate the march in Chinese integrated ceiling of the pace of the market in the new VI image, but its market share has been not high, in the technical guarantee enough, this does not seem to have too much and the product quality association. In the author’s opinion the main reason or in marketing strategies have certain defects. In this article the perspective, combined with the development situation of T&L electrical company, and facing the industry situation, to analyze shortcomings of the company exists in the integrated ceiling market competition and marketing strategies in the remedial measures taken.