Research On Marketing Strategies Of Cast Parts Of Marchesi Metal Tech.Suzhou Company

Marchesi Metal Tech.(Suzhou)Co.,Ltd was founded in early 2005, Italian Marchesi group in Suzhou Industrial Park, China set up a wholly owned subsidiary, registered capital of 180 million euros, the company mainly engaged in the production of aluminum alloy or magnesium alloy die-casting, metal processing, communications and electromechanical industry provide aluminum development of magnesium die casting parts, production and assembly service. Through the study on the step of Marchesi marketing can help companies identify the target customers, and fully tap the market demand, help the company more focused to develop products suitable for the market demand, and push the target market, firmly occupy the market. there are three main types of customers: consumer communications, electric tools, electronics. Business in good condition. Specific analysis: from Marchesi, high-end large-scale aluminum alloy or magnesium alloy die casting products, according to different customers develop condition of different market pricing, to existing compared to traditional marketing channel, to involving customer service sales department, engineering department, supply chain management department and personnel service etc., multi aspects analysis the Marchesi marketing present situation, at the same time, Marchesi also has many practical problems such as serious products homogenization, lack of innovation; unclear target market, demand is difficult to grasp; marketing channel is not multiple, resources are not sufficient; marketing structure unreasonable, mechanism is not perfect. According to Marchesi company’s present situation and the existing problems, on the company’s marketing environment analysis, this study from both macro and micro launched, in macro analysis, this paper analyzes the marketing company faced political, economic, social and technological environment。In microscopic analysis, mainly concentrated in the analysis of customers and competitors. At the same time, the use SWOT theory, on the step Marchesi internal strengths and weaknesses, external opportunities and threats for marketing analysis, find out the opportunities and challenges.Finally, clear the Marchesi die-casting parts and components market marketing strategy selection and implementation of security, namely in the basis of market segments, a clear target market selection and market positioning. And from product, pricing, channels, promotion and service of all aspects of marketing strategy. At the same time, the implementation of security methods such as: grasp the policy support, integrate internal and external resources; improve the internal mechanism, enhance the implementation force of the team; business process optimization, enhance the level of risk control, comprehensive interpretation.