The Research On The Forest Product's Electronic Commerce Mode

Entering into twenty-first century, with the continuous development of internet technology, electronic commerce is applied widely and rapidly in society. Though electronic commerce is applied in every walks of life just like a raging fire, the application of forest product's electronic commerce lag behind. However, forest product play an important role in our life , be of economic and social's double benefits. Therefore, the research on the forest product's electronic commerce is of epoch's imminency and realistic meaning.Jiabangzhi, general director in State Forestry Administration, point out in forestry information conference in Mar 2009"Accelerate the development of forestry information, and promote the process of forestry modernization". Electronic commerce is an important means of forestry information. How to enable electronic commerce provide better service for forest products is the starting point of the research.As far as the study method is concerned, the essay mainly combines criterion research with demonstration research and connects theory with practice.Based on the theory about the electronic commerce modes and the application's situation about the present forest product's electronic commerce,the essay tries to establish the electronic commerce's modes system of forest product as following:information intermediary;virtual community;network shop;network purchase;network auction;value chain integration;the third party market.According to the modes system,the essay makes depth analysis about each mode and paticular comparisons among the modes.Through the review of literature concerning the current status and progress of forest product's commerce and the comprehensive analysis of detailed cases, we conclude general method of choosing forest product's electronic commerce modes from different angles. Furthermore, the research has the following discoveries: Network auction mode will be the effective and future electronic commerce mode for the forest carbon; The specialty third party market mode will become the main electronic commerce mode for the materially forest product.