Research On The Problems In The Development Of E-commerce Of Forest Products In Jiangsu Province

The rapid development of Internet technology makes the application of e-commerce one of the main trends of the current era.Many domestic enterprises have begun to apply e-commerce to all aspects of production and operation,forestry enterprises are no exception,forest product electronic business affairs also obtained considerable development.It is of great significance to study the problems encountered in e-commerce of forest products for promoting the further healthy development of e-commerce of forest products and promoting the development of forestry.Based on the description of the development of e-commerce of forest products in jiangsu province,and based on the field survey of typical e-commerce agglomeration areas of forest products,such as Henglin in Changzhou,Jurong in Zhenjiang,Shuyang in Suqian,Pizhou in Xuzhou and Suining in Suzhou,etc.This paper describes the development of e-commerce in Jiangsu forest products,wood flooring in Wujin of Changzhou,seedlings and flowers in Shuyang of Suqian,forest food and seedlings in Jurong of Zhenjiang,artificial boards in Pizhou of Xuzhou and furniture in Suining.This paper analyzes the problems encountered in the development of e-commerce of forest products in Jiangsu province and the typical regions above and their causes.At the same time,according to the development rules and principles of forestry economy and industrial economy,the countermeasures and suggestions for further development of e-commerce of forest products in Jiangsu province and various regions are put forward.The study points out the problems in the development of e-commerce of forest products in Jiangsu province,such as long production and marketing cycle,long industrial chain,difficulty in product standardization,platform construction,product innovation,network marketing and supervision,etc.And from the product classification and certification system construction,authoritative professional platform construction,industry association construction,as well as personnel training,logistics infrastructure construction and other aspects of the proposed countermeasures and suggestions.The study has a direct guiding effect on the further development of e-commerce of forest products in Jiangsu province,especially the development of Wujin wood floor in Changzhou,the seedling flowers in Shuyang in Suqian,the forest food and seedlings in Jurong in Zhenjiang,the wood-based panels in Pizhou in Xuzhou and the furniture in Suining,and also serves as a reference for other regions.