Study On Ningxia Hui Autonomous Region Tourism Development Strategy

Regional tourism development strategy for the development of tourism as the region's overall planning and direction, related to the tourism industry's health and long-term development. At present, the research about regional tourism development strategy has formed the basic theoretical framework and research methods. This article based on summing up at the regional tourism development strategies there have been, used the strategic management theory and combined the research methods in economics, to research the development of the tourism industry of Ningxia Hui Autonomous Region from the current situation analysis, strategic analysis, strategic options and strategic countermeasures.On the part of current situation analysis, through statistical data, we found out that the tourism industry of Ningxia is currently in the initial stage, the proportion and the contribution in the economy is too low, lagging far behind other regions. Then through the multiplier formula to calculate the output multiplier and the employment multipliers of Ningxia , the results showed that the output multiplier is low in Ningxia, Ningxia's tourism industry that had not yet reached the scale effect, the impact on other sectors is relatively small.But the large tourism employment multiplier of Ningxia shows that Ningxia employment impact of tourism on the more obvious that the tourism industry to promote the role of employment is reflected and expanded.Through the status quo analysis of the tourism industry in Ningxia, we summed up the main problems and the need for the implementation of strategic management, and provided a reference to strategic analysis at the same time.On the part of strategic analysis, this article put the model of strategic analysis of internal and external factors evaluation matrix and SWOT matrix as the basic matrix, to analysis the internal resources and external environment of Ningxia tourism from the part of strategic process. Ningxia in the development of tourism within the strategic resource for the analysis of objects, summed up the strategy of tourism resources in Ningxia is the number and the type of tourist resources is rich, resource-intensive region, there is a prerequisite for the development of the tourism industry, but bad location, travel conditions are not yet perfect. External to the tourism industry in Ningxia's political, economic, social and other environmental factors on the impact of tourism development, tourism development in Ningxia summed up face to face opportunities and threats.On the part of strategic choice and strategic countermeasures, according to the results of status quo analysis and strategic analysis, a clear strategy for tourism development in Ningxia have to learn from successful experiences in relevant areas, advance the development of appropriate, and to identify strategies for tourism development in Ningxia selection for the government-led strategy, extension of the development strategy, regional cooperation strategy and the strategy of sustainable development, and in accordance with the implementation of these strategies in the Ningxia put forward a concrete application of nurturing the tourism market, tourism marketing and protection measures proposed countermeasures.