The Strategy Research Of Luanxian Tourism Development Planning

Luanxian tourism started late but developed quickly, the county has initially formedin three major tourism product system. ancient city named the states of the Luan river as thecore cultural tourism products, mainly include Qinglong mountain and Yan mountaintourism products, natural resources such as Luyuan agricultural garden, Qixing mountainresort. Around to build national excellent tourism destination, vigorously implement the"cultural tourism industry revitalization project". LuanXian foreign influence significantly."State of the Luan river city" model exhibits, Wenfeng tower has been opened to the public,Luanh river Water Scenic Area, Qinglong moution scenic area construction was completed,the "ancient city of the Luan river" was listed in the "twelfth five-year" tangshan city sevenkey tourism projects and "top ten cultural industry park", in Hebei province was identifiedas classic tourist scenic spot, initially formed set of history and culture, ecological culture,revolutionary culture, religious culture, leisure culture in the integration tourism system.This paper analyzes the present situation of the Luanxian tourism development,analyses Luanxian at present the main problems in tourism development, and analyzesLuanxian macro and micro environment of tourism development, researches Luanxiantourism market characteristics, subdividing Luanxian tourism market and Luanxian tourismtarget market positioning. Attendance of Luanxian domestic and foreign tourism marketforecast, to facilitate the decision-making of Luanxian tourism marketing strategy. InLuanxian tourism development on the basis, establish Luanxian tourism developmentstrategy system, finally aim at Luanxian tourism development strategy. Puts forward somestrategies from the aspects of policy implementation of specific measures.