Dalian Bus Passenger Transport Group Competitive Strategy Research

Dalian Bus Passenger Transport Group is a traditional State-owned large urban public transport enterprise,which had ever made great devotion on Dalian City public transport development.In recent years,with urban public transport passenger market gradually opening up,the development of the enterprise faces with many threats and challenges. Meanwhile, with the country's rapid economic development and people's income in Dalian City of growing public demand for travel within the city growing, there is an urgent need to expand the urban public transport passenger industries passenger capacity of urban public transport, urban bus lines to expand the coverage to meet the travel needs of the general public, Dalian Bus Passenger Transport Group are tangential to the development of new opportunities. However, in the course of development, public transportation groups have to face many threats and challenges. Faced with development opportunities and challenges, how to establish scientific and rational enterprise competitive strategies, public transport in cities the right to operate passenger market to gradually open up future efforts in urban public transport passenger gain market advantage in the development, which is the current Dalian Bus Passenger Transport Group urgent need to solve the problems. Therefore, this article will Dalian Bus Passenger Transport Group's competitive strategy as a research subject, trying to Dalian Bus Passenger Transport Group on the competitive strategic research to help enterprises to fully utilize their own advantages, the development of scientific and rational development strategy to ensure that Dalian Bus Passenger Transport Group sustained, rapid and healthy development.This papers is on the basis of the strategy management theory, uses competitive strategy theory, human resource theory, economics, marketing and so on, to analyze in details outer and inner environment, and grasp the strength, weakness, threat and opportunity. On the basis of these, make point that market expansion strategy and resources reorganization strategy, also the carrying out methods.China's urban public transport industry has over the years by the shackles of the planned economy system, and urban public transport passenger market has not yet fully formed, perfect the mechanism of competition, and urban public transport enterprises have not completely separated from the management of the planned economy model, a general lack of awareness of competition and the development of consciousness. Dalian Bus Passenger Transport Group as a major public transport sector wholly state-owned enterprises in urban public transport enterprises in the industry has strong representation. This paper that Dalian Bus Passenger Transport Group competitive strategy research, not only can guide Dalian Bus Passenger Transport Group's future development, but also for urban public transport sector in the development of other enterprises also have some useful, but it can also other sectors of large state-owned enterprises in light of its own reality , a scientific and rational competitive strategies, and actively participate in market competition and the opportunities for development, has a great reference value.