The Research On The Market Competitive Strategy Of ST Express Enterprise

During thirty years development, modern express delivery service has been an industry with rich profit and enormous market scale and Potential. In addition to foreign giants and the famous national corporations China Post, China Air Express, China Railway Express, etc, there emerged a large number of private express companies.This paper explained the conception , character, classification of express delivery service. In this paper, so as to be representative of the ST Express as an example of national private enterprises. Through ST express's depth investigation. Analyze external macro-environment, industry competitive environment, the company's internal resources and the environment, and corporate current competitive advantage, competitive disadvantage, the potential opportunities, potential threats of ST Express, systematically. Research the market strategy of ST Express, and bring up the implementation path of competitive Differentiation strategy, According to Porter, competition in the market, Strategic Enterprise Management, Marketing Theory.In the first and second chapter, expounds the significance of the study, the purpose of the ideas and methods, and quote marketing, strategic competition, Competition and cooperation , Virtual Organization and other related theories.In the third chapter, Introduces the course of development of China's express delivery industry; Defines in detail the definition , nature, classification and characteristics of express delivery services; Analyzes policy environment, economic environment, social environment, technological environment of express industry; Analyze and predict express delivery market development trend and market demand of China.In the fourth chapter, Analyze existing competitors, potential entrants, substitute products, the supply of capacity to negotiate price and the buyer bargaining power of ST Express, according to Porter's five force model, and research five forces of market competition situation.In the fifth chapter, analyze advantages, disadvantages, opportunities, threats of ST Express with the SWOT method, and select a differentiated competitive strategy, and propose strategic mission , strategic objectives and implementation steps.In the sixth chapter, According to the choice of differentiated competitive strategy, introduce effective means of market competition example for brand marketing, service marketing, market segmentation, competition for talent, business model innovation, and so on.The authors hope that the research on market competition and the implementation of the strategy of ST Express could bring up some valuable reference to other national express enterprise, when they choose development strategy and competitive strategy.