Market Analysis Of Tourist Resources In Tacheng

Tacheng known as "portals Junggar" of ancient times is the hub of the Silk Road Prairie. Treasury Units Ruth grassland Asia to Europe are the major channel, mountain Baerluke military history are important. Tacheng area also has more than 560 km of border, in Barker we can see soldiers from Port HA, and also can see Allah ha lake landscape at the cry Lataste scenic tower。These will attract many visitors; the development of border tourism is potential. Tacheng vast region is rich in resources。Farmers and Workers are autonomous regions of the important production based on agriculture and animal husbandry and mining industries, and emerging areas of light industry. By the effects of season and climate , Tacheng Tourism is very obvious differences between low and peak seasons, more than 70% of visitors on the June to October, while the peak was seen in the "Spring Festival","Country Festival" and summer vacation. Tacheng regional tourist areas are far from the central source markets。Now We faced these problems:such as inadequate investment of Tourism, tourism product development lags behind anther region,the low quality of service, cultural resources and the existence are damaged by man-made and natural itself and so on。Besides Tacheng regional tourist areas are faced with intense external competition and strong competitors.In response to these questions, this paper based on the source of market research, summed up the status of source markets description and analysis, and the use of Tourism Geography, Tourism Economics, Psychology, Behavioral Science Disciplines. Based on this theories, It used mathematical statistics methods to describe tourist behavior。On this basis, It summed Tacheng sub-regional tourist market, tourism market positioning and prediction.This paper includes six parts:The first part is the introduction, including the significance of the study, the research methodology, the technical Review and the review of the literature.The second part of Tacheng status tourist market area analysis: This is an important component of the thesis, including the Tacheng tourism source markets of the current situation and analysis of the status quo.The third part: Tacheng regional tourism industry based on the SWOT analysis and strategy selection。Part IV, Based on the SWOT Analysis ,This paper analyses Tacheng area tourist market positioning and prediction then designs the tourism products.Part V is the advice of the tourism development。Part VI, concluding thesis。...