Research Of The Measurement And Evaluation Of Corporate Culture Both In Qualitative Analysis And Quantitative Analysis

Excellent culture is the important part of core competency of the corporation. The measurement and evaluation of the corporate culture is a fundamental work for the corporate culture construction, and has important meanings both in practice and theory to the corporation.To adapt the background of the research of the corporate culture, I researched the corporate culture both in qualitative analysis and quantitative analysis, and expatiated the application of the measurement and evaluation result. First I reviewed the corporate culture theory and it's history of research, and analyzed the actuality of the corporate culture construction of domestic corporate. Next, I reviewed the representative fruit and the research method on corporate culture both in qualitative and quantitative research. Then I established the new frame and system of the measurement and evaluation of the corporate culture, and enchased it in the whole flow of corporate culture construction。At last, I introduced the application of the measurement and evaluation result in the design of the corporate culture.There are several innovation points in this paper. The fist one is integrating the theory of the measurement and evaluation of the corporate culture both in inside and outside of the country, bringing forward the measurement and evaluation of the corporate culture be using the method of the combination of the qualitative analysis and quantitative analysis. The second one is establishing the new frame and system of the measurement and evaluation of the corporate culture both in qualitative analysis and quantitative analysis, and ameliorating the Theoretical Model of Culture Traits of Professor Denison. The third one is using the measurement and evaluation of the corporate culture in the corporate culture construction.