Microsoft China's Anti-piracy Marketing Strategy Research And Application

This article from Microsoft's well-known enterprises in China to start using in the MBA curriculum in the school management, marketing knowledge and SWOT analysis method, etc., combined with practical experience in the work of an attempt to study its genuine process has adopted a series of technical, legal means and marketing strategy, and analysis of its practical application and effectiveness of the results achieved, and ultimately that the anti-piracy is a business development process in order to occupy the market in an alternative marketing mode, thereby to domestic software enterprises in a number of recommendations and enlightenment.After China's accession to the WTO, intellectual property protection of the substantial progress has made, but in terms of the software industry, piracy is still very serious, and even affect their own survival and development. Therefore, how to face the complex marketing environment, the implementation of effective anti-piracy strategy, the domestic software industry has become urgent problems. Finally the conclusions in this article, the author affirmed on the one hand, Microsoft in the Chinese market through anti-piracy achievements, on the other hand, pointed out that its anti-piracy to some extent there is a certain amount of controversy, brought to the enterprise negative impact. Microsoft should be based on China's actual situation, adjust product prices, a modest advance the genuine work, which has won user acceptance and market reputation.