| With the Rapid development of the knowledge economy and globalization process, the Intellectual property intermediary service agencies face many opportunities and challenges, and thus the strategic management of intermediary service agencies becomes an important means to promote the competitiveness and to pursue the development of globalization., which has important practical significance to research and management the development of Intellectual property intermediary service agencies at the strategic level.It is the key to winning in the competition to grasp the overall and global direction of intermediary service agencies, and continuously promote and strengthen the strategic management. How to successfully use this effective tool for strategic management has become an urgent need to discuss the issue. As one of the typical Intellectual property intermediary service agencies, in order to respond effectively to changes in the demand environment and build a famous brand with authority, China Technology Exchange needs to make a targeted, accurate and forward-looking Intellectual property business strategy.In view of this, on the basis of the combination of the theory and practice, this paper made a in-depth study to the develop strategy of China Technology Exchange through the use of literature study, research and other statistical methods and business strategy management thinking. It analyzed and evaluated the situation of China Technology Exchange, and made the Intellectual property business development strategy, and structured the strategic support system of the agency to enhance the operability of this strategic program.Through this study, the author put forward a reasonable strategic program of Intellectual property business of China Technology Exchange, hoping to promote the continuous growth and provide a reference program to the domestic and foreign Intellectual property intermediary service agencies in the formulation of development strategies. |
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