Study Of Business Model Of Highway Logistic Information Platform

This thesis discussed Business Model of Highway Logistic InformationPlatform (HLIP) , by using several management theories, including Managerial Economics, Marketing, E-business, Strategy Management, etc.. HLIP has a significant effect for the modern logistic industry. Reasonable business model will take both commercial and social value to the persistence of the HLIP operating. The development of HLIP is in an intricacy market and social environment, which has a lot to do with the factors, like national economy & society development, practitioners' diathesis, IT technology, innovation of business philosophy and so on. The building and operation of HLIP is an risky and difficulty mission. The research of this thesis analyze the development history of the HLIP, using SWOT Analysis, PEST Analysis and Comparative Analysis Approach, analyze the market situation, evaluate the opportunity and challenge of the HLIP. By using the experience of our and other -countries for reference, and combined with 9 factors of business model, this thesis put forward 4 business models of HLIP, including the construction target, function positioning, function designing, operating and management. The first business model is "Matching deal for free", the 2nd is "Matching deal + Membership system", the 3rd is "Matching deal + Software Service", and the 4th one is "Tight Integration". After evaluating the four models by suitability, feasibility and acceptability, Author suggest the 3rd model is proper and reasonable for the HILP 's development, and 4th one is suitable for the fully reinforced logistic enterprise.