The Research On Hunan Telecom Public Voice Information Service Platform Business Model

In recent years of China, In both the consciousness and the market, or in the technology and form, Information Service Industry has broken all the pattern of Traditional Telecommunication Industry and Information Service Industry, Obtained a hitherto unknown development. With electronic commerce platform enterprise expanded rapidly, Information Service Industry has already had and will continue to have an enormous influence on production and living of each industry and the general public. As a result, Information Service Industry and its business model have been gotten more and more attention. They have both continued to learn from the successful model of present information service enterprise and electronic commerce enterprise, and to discuss the development direction and mode of information service. But still now, there is no systematic, complete and targeted research of how the Traditional Telecommunication Industry t o face the threat from whether new and old competition or adjacent property in the new era. The research about the feasibility of the platform strategic mode is relatively few. The research about how to set up a series of Comprehensive information service platform Suitable for the Traditional Telecommunication Industry After transformation is much more infrequent,which makes us carry through further theoretic discussion necessarily.In this paper, "Hunan Telecom public information service platform" as the object of study, the application of the theory of business model and the canvas model method, the new environment of the business mo del has been studied and designed. The paper first analyzes the Hunan Telecom’s resources advantages, structure and business of Hunan Telecom voice public information service platform "is described, and the" number know-all business "as an example to analyze the company’s current information service problems, puts forward the goal and measures possible; analyze and design business the application mode of business model canvas model of Hunan Telecom voice public information service platform, analyzes the nin e elements and the structure of the relationship; finally, based on the launch of the business model may be encountered in the operation of the new platform and the obstacles and difficulties for the prediction and analysis, and puts forward some possible solutions, in order to ensure the smooth implementation of the new platform business model. Research shows that on the basis of maintaining the existing brands and scientific integration of enterprise resources, reasonable blend of external forces, industr y model in accordance with the platform, combined with its own characteristics to develop effective marketing strategies, to create and the information service platform to compete with new and comprehensive platform and effective business model.The reorganizing the Hunan Telecom public voice information service platform business model elements and structure, platform of business found problems and strategies, which can not only for companies engaged in e-commerce operations provide guidance, can also provide some reference for the peer.