The Study On The Market Strategy Of Electronic Payment Industry

E-pay technology is a new progress with the rapid development of network technique , electronic commerce and kinds of information technique . As the brand-new method of payment with its fast development, it will certainly produce improtant effects on the development of economy and financial market, especially contribute to the development of network enconomy.However, the development of E-pay is still in the research of domestic and persent stage of exploration . The market conpetition is focus on the partnership with upstream bank incluing cooperative relationship and product service and other aspects . The result is enterprises didn't really enter into the Red Sea of marketing. That's mean E-pay industry is still in the cubhood period of lifecycle . And now, it is low enter barriers and tremendous development for enterprises access to this huge market. Along with repidly growing of brand-new market, the future road of E-pay will full of the challenges and opportunities .A improtant question which now confront E-pay enterprises is how to face the competition of the market. So, research on the market strategies of E-pay will provides important reference value to E-pay enterprises for making the marketing competition .There five chapters in this pater, and the main contents are as following:The first is an introduction of background , significance , aim , and the research of dynamic at home and abroad .The Second is a whole description on the definition ,classify, feature, and the meathod of E-pay . Under the condition of explicit concepts provided , this chapter aims to the topic and range of reseach .The third chapter provides a comparatively overall analysis on the current development for E-pay industry at home and abroad. The analysis including the Market Environment and market development, market Modes and consumer behaviour and so on.In chapter four, We are put forward market strategy of E-pay development in our country based on the upper chapters. and strongly prove the feasibility of its strategy .Chapter five is the summary and prospect for the development of E-pay industry base the now .