Research On Market Compete Strategy Of X Enviromental Technologies&Engineering Co.,Ltd

Electricity is the basic industry of the national economy, and is one of the key targets of environmental governance. The power industry is a sunrise industry of environmental protection of national sustainable development. Based on the huge potential market size and strong national policy support, X Environmental Technologies&Engineering Co.,Ltd. came into being in China X group of macro strategic planning.This thesis according to the analysis of macro-meso-micro environment in X Environmental Technologies&Engineering Co., Ltd. launched to analysis. Using the PEST analysis, this thesis detailed to analysis of the policy and regulatory environment, economic environment, social environment and technological innovation environment. Combined with the existing strategic environment, help X Environmental Technologies&Engineering Co., Ltd. locate its future strategy. With five force model analysis method to analyze the competitive environment faced in X Environmental Technologies&Engineering Co., Ltd. Focusing on the analysis the ability of competitive electricity supplier bargaining power of environmental services, bargaining power of environmental services buyers, threat of new entrants and existing competitors, in order to establish an effective industrial competitiveness strategy. Using SWOT analysis method, by analyzing resource integration capabilities of X Environmental Technologies&Engineering Co., Ltd. to determine its strengths, weaknesses, opportunities and threats, this thesis made its growth strategy.Faced on the background in electricity industry environmental protection, analyze the strategic planning. For X Environmental Technologies&Engincering Co., Ltd, its long-term strategic plan competition remains to be clear. There are still some problems in forming and maintaining competitive advantage. So it has a very important practical significance to research competitive strategy.