The Research Of Biznavigator Marketing Strategy In G Province

China Telecom Corporation Limited developed BizNaviagator brand under the strategic transformation. As the first client oriented brand in China Telecom, BizNaviagor branding is the result of the current restricted business, it is also an inevitable choice for this transformation.This article summarizes the experience in BizNavigator brand development in G province Telecom by analyzing the environment of the company, the brand strategy and 4P marketing strategy.According to the provincial strategy and the implementation of its ability to select, " BizNavigator " brand target audience; analysis on the target customer base of consumer behavior analysis, the key to customer demand factors, " BizNavigator " product package design; and the cost of Price-based approach, combined with value pricing strategy and pricing packages; combined with the status quo of China Telecom's channels, channels for the organizational structure design, the final actual sales to the promotion of the case in practice test in this article 4P marketing strategy the actual results.At the same time, it gives some constructive opinions and suggestions.