Study Of Group Customer Service Marketing Strategy In Dezhou Unicom

This article utilizes theories and so on strategic management, service marketing, the apply theory to reality, conducts the research to the Texas link company group customer's service marketing. Introduced the domestic and foreign service marketing theory's research development situation, has summarized the service marketing theory applied analysis, has analyzed the telecommunication market environment and the competition structure, carries on the analysis using the SWOT analytic method to the Texas link company group customer market marketing environment, introduced the Texas link company group customer service marketing present situation, has analyzed the question which in the group customer service marketing exists, the utilization service marketing theory, from the exterior marketing, the interactive marketing, the internal marketing three aspects, has discussed the Texas link company group customer service marketing strategy, elaborated with emphasis the group customer market subdivides, the marketing channel construction, the group customer degree of satisfaction, group customer contents and so on internal safeguard.