The Research On The Development Strategy Of The Tourism In Western Emperor Road Of Mountain Tai

ourism is a comprehensive industry, involving food, living, transportation,travel, shopping and entertainment. The development of tourism can promote the development of local economic departments effectively The western emperor road of Mountain Tai is an important channel that all successive emperors made sacrifices on Mountain Tai and is also an important component of the big Mountain Tai tourism industry. It is of great significance about developing the tourism of the western emperor road of Mountain Tai to develop the big Mountain Tai tourism vigorously.It is a strategic issue how to expand the tourism of the western emperor road of Mountain Tai. Based on the comprehensive analysis of the western emperor road of Mountain Tai's history evolution and resources, according to the economic development theory of money stage, the Canadian Tourism geographer R ? W ? Butler's theory of evolution and some theories about tourism area, Central city recreation zone (ReBAM) tourism growth pole, and using the systematic view theory and methods, the research about the development of tourism strategy of the tourism of the western emperor road of Mountain Tai is focally from development outline, environmental analysis, strategy formulation, implementation measures,, moreover, to provide the decision-making. reference for the local government taking the science development as a guide to promote regional economic development quickly and nicely.The development summarize about the tourism of the western emperor road of Mountain Tai is the basic knowledge to the research object. In this paper, the analysis is about the geographical location, its natural overview and history. The research shows that: the western emperor road of Mountain Tai has a long history and culture and it began in the Qin Dynasty, locating in Fort and the ancient town Xiazhang in history; which was said as "the emperor road nine provinces" in history. There are so many scenic spots such as Sanhuang Temple, non-beam Palace, Small Mountain Tai's Qingxin Guan, Jinniu Mountain's Farmer Park, Xiazhang's anti-Japanese armed uprising monument, Baiyun Guan, the three Officials Club Blocking General River, which attract many visitors to come here.The environment analysis of the tourism of the western emperor road of Mountain Tai is the foundation for making the strategy .This article makes some analysis from the macro- environment, industry environment and micro-environment and analyzes the western emperor road of Mountain Tai's ascendancy, weaknesses, opportunities and challenges. with SWOT. The research shows that: the macro-environment includes politics, economy, social and culture; the micro-environment includes competitors and consumers; about the industry environment, the advent of mass tourism era provides a new opportunity for the development of new tourist destinations.The strategic foundation of the western emperor road of Mountain Tai is the focus of this research. This article makes the development strategy of the tourism of the western emperor road of Mountain Tai from the strategic thinking and strategic direction, strategic goals, strategic positioning, strategic deploy and development of key aspects. The research shows that: the first functional area called "District", according to tourism division plate, which is divided into four major areas: the Pear Garden's tourism and leisure district, the western emperor road's culture and tourism district, Yaowu Wang's hometown agricultural areas and Qinglong Lake's tourist areas. This article makes the developing strategic goals of the western emperor road of Mountain Tai, in accordance with the actual situation about the environment and potential , the local residents'reception sense, economic strength and so on .so the goals are divided into the near future goals, intermediate-term objectives and long-term goals. The implement measures of the tourism of the western emperor road of Mountain Tai is the. implementation of the strategy for protection This article makes analysis from the organizational guarantee, improving the travel security system, speeding up the tourism product development, strengthening human resources training and improving the management system. The research shows that: the tourist district of the western emperor road of Mountain Tai has a certain organizational advantages. To sound traveling security system, we have established a Culture Association of the western emperor road of Mountain Tai. We protect the tourism system in tourism traffic, electricity, energy, postal communications, water supply and drainage, sanitation facilities and safety aspects. Accelerating exploitation of tourism products, including entertainment participating tourism product development, Cultural Expo tourism product development (paper cutting) and native products tourism product development. Strengthening human resources training, including Manager's training and development practitioner's training and development.