The Capital Area Tibetan Special Tourism Product Development Research

As the capital city of China, Beijing, being the cultural and political center of the whole country, boasts in its rich culture! Among which, tourism focused on culture is growing rapidly and is now taking a very essential part in the economic market.while among all rich cultural resources, Tibetan culture is occupying its own found and firm position, after hundreds of years’of communication and combination with old Beijing culture which based on Han people, Tibetan culture left a modest amount of precious cultural recourses. Through a series of survey and study of related documentary, this essay gets to have a little glimpse of the current situation of Tibetan cultural resource its related tourism in Beijing, so it enables the patentability of the deep combination of tourism and culture, while on the other hand, the easy is also trying to analyze the possibilities of developing special tourism product which bases on Beijing Tibetan cultural resources, and work out a proposal from the business perspective.The essay introduces the rich Tibetan cultural resources in Beijing, covers history, cultural content and how it has been developed currently also it uses the basic theory of tourism resource evaluation to analyze the specialty and possibility of developing Tibetan tourism in Beijing, it introduces more of the advantages and disadvantages and chances towards the market developing using SWOT. At the end, under the guideline of tourism product design theory, presents a route of special tourism product of Beijing Tibetan, this product successfully identifies its own potential clients and special service and cultural content. Following by a discussion of putting this into business or to make a special product from the perspective of market promotion, training and use of resource. Cultural tourism has been a very important part of tourism, and is getting more and more attention. Both government and individuals have rich study on the cultural industry, plan and capital tourism’s development.While there is not much on Tibetan culture and tourism, also the detailed proposal of combination of Tibetan culture and tourism. This essay tries to give a possibility of developing Tibetan tourism in Beijing!...