| Women travel is hot in today's travel market. With the Improvement of women's social status , of education level and increase of employment, as well as a marked increase in disposable income, women go on vacation and the number of official travel is on the rise, more and more women become the main force in the travel market, currently in a number of economic Developed countries, the growth rate of female tourists are even more alarming. For example , the United States women business travelers have accounted 40 percent of the total number of tourists for their business and at the same time women tourists in our Country have been accounted for 54.2 percent of the total number of tourists. However, the academic study of women's tourism is a relatively small until the 1980s, only a few scholars began to study female tourists, and travel on women's safety study is less. Although With economic development, social progress, the differences between men and women is getting smaller and smaller. However, differences born between men and women with physical and mental but can not be changed. Physically , women are born weak than men , psychologically, women are born sentimental, they feel more insecurity easily in travel, so the study of the safety of female tourists to is in need.This article is divided into five chapters. The first chapter one: the introduction of topic background, significance of research, research and analysis of the basic framework of ideas, innovation and research methods; chapter two: a female tourist safety at home and abroad Survey, includes female tourists at home and abroad to introduce the research of security-aware , Safety , security and incident Countermeasures. Chapter three: definite related concept of this article and introduce the past academic theory and related models have been studied. Concepts includes travel Safety , and perceptive on travel and perceptive on travel safety, In theory expounded the theory of tolerance zone which from the main service management and consumer behavior theory, Maslow's hierarchy of needs, trends - to avoid the theoretical paradigm . chapter four: in the past based on the past theory and model of the scholars, constructed female travel safety evaluation of the perception model based on the theory of the tolerance zone and explain the entire process of perceptive of female on Travel safety, the impact factor and its weight is Consisted by the law of experts investigate , and most of the experts are women , and obtain full integration into the female perspective. Chapter five: from the impact of factors, a comprehensive tolerance, frequency analysis, to stimulate changes in the process of re-importation, analysis the evidence of female perceptive on travel safety.Through empirical investigation, and the use of SPSS to analyze , draw the following conclusions mainly: women takes different tolerance to different factors affect the perception of security, some of the factors are obvious different between the individual. Comprehensive tolerance is different because of women's age, family structure, education level and income. From the analysis of the frequency, derived different female tourists and the type of distribution. From the stimulus to re-enter , found ways and trust ways on perceived safety are differences , and difference on stimulate responses.Overall, perceptive on women safety have three basic characteristics includes difference , on the low side, variability. Finally, the optimization approach is: tourist destination should improve the internal hardware and software to provide personalized services to women, strengthen marketing of female security, establish safe tourist destination image. Government should build safety space of female tourist from the laws and regulations, management science, as well as the security index system. The mass media is necessary to use a variety of channels to publicity and education, and guide the rational perception of women security, and enhance the quality of tourism for different women. |
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