Study On Development Strategy Of Minri Real Estate

Affected by the international financial crisis and the slow down of domestic economic growth over the course of 2008, real estate sales was in the doldrums, house prices came down gradually, then the real estate market entered an adjustment phase and is being gradually adjusted. Although the real estate market become warmer in the Spring 2009, but the future trend remains unclear. The attitude of the Chinese Government during the NPC and CPPCC sessions is to remain steady and to maintain the current status, there will be no new good policy to be put forward recently. For all the real estate businesses, the current situation is a severe test, also a new opportunity for development. Facing the lough business environment, it is imminent for Mingri Group that at the growing up stage to formulate development strategies suited to themself.In thisThesis, the author use many research methodologies such as paper review, investigation, induce analysis, field review, with the guide of the theories in trategy management field, choosing Mingri Real Estate Group as the research object. With the analysis of inter and outer conditions of Mingri Group, and using the analysis tools in strategy management such as SWOT and PEST, to get the conclusions. The analysis including:The political, economical, social and technological conditions of Mingri Group. And the state of current real estate market of the nation; the structure of the market and competition at the local and national level. Then the Strengths, Weaknesses, Opportunities and Threats of Mingri Group. And then the author Put forward the strategy of Mingri Group based on the analysis above, and also the advices to implement the strategy.Real estate is a competitive industry, which need large scale capital and other resources. Housing is a sensitive issue for the whole soeiety. In this thesis, choosing Mingri Group as the research objeet, but the conclusions are meaningful for the whole real estateindustries.