| This year, with the continuous development of the real estate market in our country is in real estate construction, in order to ensure the livelihood of the people, the government’s control power increase of real estate, promote the construction of affordable housing, under the guidance of macroeconomic regulation and control, China’s real estate industry gradually return to rational state. It can be said that the real estate of violence has announced the end times, over the years, real estate has already begun to differentiation of small real estate enterprises gradually withdrew from the stage, large and medium-sized began to pay attention to the quality and the quality of real estate, began to raise the level of service, the brand real estate enterprises begin to explore complex development way, they begin to focus on commercial real estate, tourism real estate and property of provide for the aged, these three trends will be the future trend of development.Paper, using research methods of inductive analysis and literature research to three group real estate enterprises as the research carrier, refer to a lot of enterprise strategy research literature at home and abroad, insist on the principle of combining theory with practice, according to the actual situation of real estate enterprises of three loose group, for the company’s strategic planning and strategy implementation and so on carries on the detailed research. The main purpose of the thesis research is for the three loose group real estate company strategy management in order to provide the powerful reference, the main research content includes the following several aspects: one is expounded three loose group real estate company strategy research background and research significance, introduced the research status at home and abroad, and evaluate the research at home and abroad, and proposes research contents, research methods and research framework; 2 it is to introduce the company strategy related theory, including strategic management theory and strategic management theory, the former including connotation and characteristics of strategic management, strategic management function and role, to construct and implement process of strategic management, the latter including Michael porter five model, SWOT strategic analysis model; Three is to introduce the three loose group real estate company strategy present situation and the internal and external environmental analysis and then points out that the lack of strategic arrangement or not is difficult to continue as a going concern, attaches great importance to the strategic opportunities and ignore strategic resource impact there is no complete sound strategy system of short-term, long-term strategic business goals, the lack of high-level thinking influence, the lack of scientific strategy management guidance, and blind comparison problem; Fourth, according to the result of internal and external environmental analysis, build three group real estate company strategy, strategic positioning in the goal set, detailed planning in the near future, medium-term and long-term strategic choice of three models; Five is a real estate company strategy put forward three loose group of safeguard measures, main is actively implementing talent strategy, implement differentiation strategies based on market segmentation, and cultivate the real estate enterprise brand. |
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