Research On The Strategy Of Developing Authenticity Of Folk Tourism Resources In Luodai Of Chengdu

With China's great development of folk tourism, the authenticity problem of folk tourism has been a hotspot, and it is also an important subject that related to the sustainable development of folk tourism. The authenticity is directly related to the quality of the tourism experience and further more affects the quality of the perceived level of tourism. Therefore ,it is critical important to develop the tourism resources of folk authenticity of strategy.On the basis of collecting and learning from a large number of domestic and foreign references about the research of authenticity and Hakka folk culture, from the perspective of the needs and experience of tourists through fieldwork and the survey of tourists, I analyse such tourists' evulation on the authenticity of Luodai Hakka folk tourism resources and then I studied the current development state of the authenticity of Luodai Hakka folk tourism resources . Next I concluded some strategic recommendations of the development of authenticity of Luodai Hakka folk tourism .The article is useful for the research of development strategy and model of the authenticity of folk tourism resources.And it is also significant to develop similar scenic spots which is based on the folk culture tourism resources.This article is divided into five chapters. The first chapter is the introduction including the significance and the methods of the research and the summarizing statement at home and abroad ; The authenticity theoretical system and development model is studied in the second chapter ;The third Chapter is for Luodai folk tourism resources survey ;Based on the tourists' experience about the authenticity of Luodai tourism resourses, I analyse the elements of developing authenticity of Luodai tourism in chapter four ; Chapter five is about Luodai folk authenticity of the tourism resources development strategy.