Research On The Development Of Folk Tourism Resources In Lingao County

Folklore tourism started relatively late in China compared with foreign countries,but it has made rapid progress in a few decades.The folklore tourism resources are more abundant and less developed in Lingao county,the study of the folk tourism resources in Lingao county is not only conducive to the protection and promotion of folklore culture,but also plays an active role in promoting the development of the tourism industry in the county of Lingao.Based on this,this paper first chapter introduces the background and significance of the research in the introduction,the research achievements of domestic and foreign scholars in the course of folklore tourism and the development of folklore tourism are summarized and sorted out.Through studying and learning the theoretical basis and experience of scholars,I put forward my own research contents,and elaborated the research methods and research ideas of this paper.The second chapter,according to the study,Lingao County tourism has a good natural environment and regional economic and social development,on the study of the folk tourism resources in Lingao County,it is found that the folklore custom tourism resources in Lingao county are rich,which involves various aspects such as fishing and hunting folk custom,diet folklore,costume folklore,life etiquette folk custom,song and dance folklore,folk custom,folk literature,and folk custom and so on.The third chapter focuses on the development of folklore tourism resources in Lingao county.This chapter analyzes the development conditions of folklore tourism resources in Lingao county by SWOT method.Many achievements have been made in the Lingao folklore tourism development: scale rapidly promote the tourism industry,tourism industry system gradually improve,continue to strengthen brand propaganda of tourism,tourist environment constantly optimized,folklore tourism project development steadily.At the same time there are some major problems: the folklore tourism resourcesdevelopment and the lack of unified planning,folklore tourism facilities is not perfect,folklore tourism products is not rich,lagging folk tourism product marketing,tourism management level needs to improve,such as the lack of tourism management talents.In the fourth chapter,the author puts forward the strategy of in-depth development of folklore tourism resources in Lingao county.Mainly from the development principles,the overall development planning,the in-depth development of tourism products,the use of new media innovative tourism marketing,the enhancement of tourism management talent cultivation,etc.The concrete measures of depth development are elaborated,and the hope is to provide a constructive strategy for the rational and effective development of folklore tourism resources in Lingao county,and to promote the construction of Hainan international tourism island.