On The Exploration Of The Folk Cultural Resources Of Weifang

Tourism, one of the world's fastest-growing industries and a product of our country's reform and opening-up,has maintained a rapid growth and has become a new growth point of national economy since 1980s.It plays a more and more important role in a country's economic and cultural life. Folk tourism, as a high-level of cultural tourism, has become one of the important parts of tourism behaviour and tourism development, since it satisfies the tourists' psychological needs of "novelty, difference, pleasure and knowledge".In recent years, the regional government attaches great importance to the exploration and development of local folk culture resources all over our country, which has become an important part of tourism development. The regional exploration and development of Weifang City is relatively early, and Weifang witnessed China's first large-scale "traditional tourist line" and the first "folk tourism zone". This paper, based on fork culture and fork-tourism related theory, aims to discuss the tourism development and some related issues of Weifang City's folk cultural resources.This paper consists of the following 5 chapters:Chapter I: Introduction, which mainly introduces the research background, research significance, research methods and the research of folk tourism theary in the academic fields at home and abroad.Chapter II: Mainly introduces the current tourism development status of Weifang City's folk cultural resources, illustrate the meaning of folk culture and folk tourism, and conducts an overview, analysis and evaluation of Weifang City's folk cultural resources, then this chapter analyse the current status of folk tourism development and the main development model of Weifang City.Chapter III, as the focus of this paper, sets out the overall development framework of Weifang folk tourism. First, analyse the existing problems of folk tourism development from a macro-level and technical level separately, and then puts forward the development principles and ideas of future folk tourism in view of the existing problems.Chapter IV: Case study of Shi Jiazhaung and Yang Jiabu folk villages of Anqui, which are two typical folk tourism development projects.Chpater V: Conclusion, which summarizes the research results of this paper and outlooks the prospect of Weifang folk tourism development.