Adventure Tourism Market Research In Xinjiang

As a special way of tourism, adventure tourism activity's history can be traced back to Alpine mountaineerings of 18 ends of the century. With the increasing of people's income and diversify of tour interest , tradition tourism has already can't satisfied people's requirement yet , adventure tourism has been liked by more and more people and becomes fasion sport that people puesue gradually. Xinjiang has the advantageous geographical condition to develop adventure tourism, peculiar natural conditions has made Xinjiang preserve extremely rich cultural relics and historic sites. Xinjiang's particular conditions of nature and history decided to respond to develop adventure tourism energetically.This dissertation is based on the historical development and the current situation in Xinjiang's adventure tourism market,through tourists'poll on the spot,analyze the overall constitution of adventure tourism generating market of Xinjiang by means of combination of economic and geographic measures through the view of spatial scale and demography,the constitution of realistic tourist generating market and potential tourist generating market,the nature of the adventure tourist generating market in Xinjiang. At the same time, this dissertation take an insihgt into the tourist segments selected,in the hope of advising a scientific measure and practicable basis for future.The research of this dissertation combine the situation of adventure tourism in Xinjiang and other places in China now, and make use of the research of scholars before, make some elementary research on the theory and practice of all kinds of people especially high-end people. As the increasing of the number of adventure tourism travelers, it is requaired to clime a higher step on market: consumers need to be breed and leed. To open up the high-end market of Xinjiang adventure tourism massively has become the most important thing to improve the Xinjiang adventure tourism and increase the development of Xinjiang economy. So, whatever theory or practice, the research of this dissertation can make a profound meaning in development of Xinjiang adventure tourism and improve Xinjiang tourism economy.