Research On Evolution Of Telecom Industry Chain Under Mobile 2.0

Under the environment of mobile 2.0,the customer demands are enormously changing,the main bodies in the telecom industry chain begin to centre around the end users gradually and set their own market according to customer demands.The related technology and applicitons of mobile 2.0 have become the future trend and direction,through doing some observation and analysis on the action of the related main bodies and the change of the customers' consuming way.The telecom industry chain is experiencing the revolutionary transform under the impact of the new environment.The evolution of telecom industry chain under the new environment of mobile 2.0 become the focus of many people absorbed in this industry.Under this background,the thesis is located on the lay of industry and focused on the evolution of telecom industry chain under the new environment of mobile 2.0.This thesis takes the exposition of the industry chain theory and the overview of literature domestic and abroad as the point of departure, summarizes the research condition on the industry chain at present and takes means of system dynamics.The main tasks of this thesis include three aspects, which are shown as follow:Firstly, the thesis brings forward the definition and connotation of the telecom industry chain with the combination of related literature, and builds up two system concept models of the first two different phases.The thesis does some comparision on the structure and characteristic of the two models in order to provide sufficient basics for the research of the industry chain of mobile 2.0.Secondly, under the conclusion of the development and the essence of mobile 2.0, the concept model of mobile 2.0 is established through analysis of the reasons of industry chain evolution and the characteristic of mobile 2.0 environment.The concept model is divided into three subsystems and each subsystem is analyzed and discussed on the main bodies of the system and the mutual relationship of each other.This part then sums up the characteristic of the industry chain of mobile 2.0.Thirdly,on the basis of studies on the system concept model and structure in Chapter 3-4, a system dynamics model of telecom industry chain of mobile 2.0 has been established.The thesis does some analysis on the causality, feedback and flow chart structure of the system,and also undertakes static analysis from five aspects,figuring out some qualitative conclusions.Under these qualitative conclusions, the thesis undertakes some dynamic analysis of system simulation and control through two controllable variables which are rate of customer return and gene of information share, some quantitative conclusions have been figured out through doing some research on the impacts to the main elements because of the change of customer demands and consuming methods.The thesis has realized the targets preset, but quantitative analysis and simulation control only aims at some main elements because of the commencement of mobile 2.0 and lack of related data.With the development of management practice and deepening of systematic dynamics application study, this study will be further improved.