Study Of Development Strategy In CEC's IPVPN Portfolio

With dramatic developing speed of informational society, in company with severity of market competing, it is recognized by more and more enterprises that the importance of having a consistent, manageable and scalable network platform. In addition, the mass deployment of those network-sensitive applications, e.g. OA, multimedia etc, requires a more developed network platform than existing one.IPVPN is such a technique that accommodates these requirements. As a pioneer of IPVPN service provider in this industry, CEC's experience is invaluable assets for both of us. Since 2003, the year that was provided the trial license of IPVPN, CEC has been developing their network capabilities and strategies significantly. On January 24th 2008, CEC was recognized by authorities as the first IPVPN service provider with formal business license. From strategic perspective, what's the key for CEC to defeat those giants of this industry, e.g. CT and CNC? Why is CEC preferred by enterprise customers as the "First choice"?This thesis will firstly discuss the trend of enterprise communication market, tell the truth that IP-lize is inevitable. Michael Porter's Five Forces Analysis will then be utilized to research the characters of competing in enterprise communication service market. SWOT analysis is also deployed in this thesis in order to discuss CEC's competence and the difficulties that CEC needs to overcome.The value of this thesis is obvious: The profit of traditional telecommunication service is keep shrinking. Carriers have to figure out new income boosters, e.g. enterprise communication service. As a successful player, CEC's experience is valuable for reference. Moreover, China is now a member of WTO, which means more and more foreign carriers are joining the competition in China market, e.g. BT, AT&T etc. How to deal with these powerful competitors is also a topic of this thesis.