France Telecom Global Business Strategy Studies Based On Enterprise Development Strategy Theory

The telecommunication industry was born at the demand of people's real-time communication from different geographic areas. Therefore in order to attract more users for their service, the telecom operators invested huge amount of money in building up their networks. With the increasing economy exchanges between countries, telecommunication became an impulse to the development. The mobile technology has leaded the telecom industry to a boom in 1990th. Internet prevail has enabled the telecom operators to expand their service to data and media.However, the crisis beginning in 2007 has slowed down the global economy. Telecommunication is of no exception. Plus, the industry has matured after the blossom. Especially in western countries the traditional telecom services like voice have stagnated. At the mean time, in the regulated countries, the telecommunication cost has to decrease gradually. In face of all those challenges, the telecom operators neend to find a way out, and most of them have chosen to expand abroad.The thesis took some reasarches on France Telecom based on the studies on information industry theory and enterprise development strategy theory. Comparing also with several typical international telecommunication operators, the thesis mainly discussed France Telecom global strategies from two parts.First, to get the best use of its extended networks all over the world and huge interconnection with many other operators, France Telecom provides wholesales service for voice, data and mobile data to other telecom operators, to get the additional revenue from abroad.Second, by acquisition, merging or joint-venture, France Telecom gets the lisecne to provide fixed, mobile or broadband service outside France, especially in Europe.By summerising the analysis results on France Telecom international strategies at the end of the thesis, it gives some thoughts on Chinese telecom operators'global strategies.