Telecom Operators' Accerate Marketing Of Combination Products

XX Company is in the lead in the communications market, but in recent years, its fixed-line telephone and Little Smart have been encounter a serious challenge, the number of validated users reduced year by year and the sales income is obviously declined. How to curb the downturn of the business affairs and how to keep the fixed-line telephone and the Little Smart market stable, has become the most important and first work for XX Company. Since 2006, in order to slow down the big drop of income, XX Company has taken a series measures under the direction of group company to face the fierce market competition; it provided various kinds of combination products, and one of them is for family users, called "Family 1+".This article investigates the "Family 1+'"s brand plan, tariff, product promotion, and sales assessment from three accurate marketing aspects as below: sales planning, Cross Selling and Up-selling assessment, by this way, we finally find the problems of this product. By using some relative theories of Marketing, we made an in-depth analysis of the defect of "Family 1+" itself, advanced a suggestion and found a solution accord the actual circumstance of XX Company. This article hopes to establish CRM system, subdivides the target customers and meets the requirements of different clients. We should accurate the "Family 1+"'s market positioning, improve its tariff, especially accelerate "stimulating consumption tariff to sustain the fixed-line telephone and the Little Smart customers. At the same time, we can use different methods of marketing and effective sales management to advance the accurate marketing of "Family1+", improve the competitiveness for combination products, made it play a critical role to promote the xx company's development.