A Study On The Connection Between Manchu Folk - Custom Tourism Resources And Cultural Industry

Based on the exploitation of Manchu tourism resources and according to both theexisting form and the performance of the folk tourism resources, Manchu tourismresources are divided into folk tourism resource, spiritual tourism resource and socialtourism resource. Through the investigation on the development of Manchu tourismresources, it can be found that the exploitation on Manchu folk tourism has been in thebottleneck period. The main problems are exposed as extensive commercialization, lightbrand awareness, sever culture fracture, poor independent development and so on. Theproduction and operation mode of the cultural industry is applied in this dissertation tobe an important way to solve the bottleneck problems of Manchu tourism exploitation.Based on the creativity and integration between the cultural and economic of culturalindustry, under the guide of division-level theory of cultural industries, cultural industrychain and cultural industry cluster theory, Manchu folk tourism resources are integratedinto the construction of core layer, peripheral layer and related layer. Taking theresearch institutions, television media industry and theatrical performances industry asleaders, taking Manchu leisure and entertainment, internet animation industry and theconvention&exhibition industry as powers, promote the production of physicalproducts, such as handicraft production and food production, and form the Manchu folkcultural industry chain which is integrated with creativity, production, manufacturingand sail. Manchu folk cultural industry chain will promote the Manchu folk tourism tobe developed towards branding, quality and full activation on tourism industry capital.In the context of extension of the cultural consumption market, the integration processis gradually promoted by folk culture industry sector. Through taking theresponsibilities of protecting, inheriting and exploring Manchu culture industry byManchu people consciously, the vitality of Manchu folk culture will be improved.