The Station Convenience Store Case Studies Of CNPC Shenyang Company

The current international gas industry development has entered the stage of gas station, store the main source of revenue become. Petrochina company facing new international and domestic gas industry competition situation, the gas station in the subordinate to carry out comprehensive convenience in business, however, because of the long oil shenyang exist in oil sales business, not only selling goods station convenience and operating conditions of also is very poor, the whole store business in the nonprofit stage.This case describes, according to analyze and solve problems on the idea. First, to the oil company store business status of shenyang station for cases, introduces petrochina company and convenience stores in shenyang, gas stations, convenience stores in the origin and development of oil and gas company shenyang problems existing stores.Secondly, the marketing theory of case analysis. Using PEST analysis of petroleum company, the macro environment of shenyang with Michael porter of five competitive forces model, in-depth analysis of the competition in the industry structure, target customers according to different market analysis, adopted different marketing strategy, For the customer, shenyang oil market analysis, to different market segments of the market, the gas stores reorientation, Through the method of SWOT analysis, combining theory with practice is analyzed in petrochina company in shenyang station faces competition advantages and disadvantages, opportunities and threats.Finally, the oil company in shenyang station convenience of specific problems of corresponding Suggestions and countermeasures of marketing, and change the oil in the past single shenyang profit model, gradually to a variety of business and diversified earnings, the transformation of the traditional station has evolved into a modern comprehensive service features.