The Station Convenience Store Marketing Case Studies Of CNPC Dalian Company

The Dalian Company of CNPC sales branch is the main supplier of refined oil market in Dalian region.As a window facing the society,the gas station is an important public infrastructure,and also a terminal to realize the value of the whole oil industry chain.In recent,years the regional economy has maintained steady and rapid growth,the competition in the same industry has intensified,the profitability of refined oil has declined,and the sale of Convenience store products has become an indispensable support for gas stations.The enterprise must build a comprehensive,one-stop service platform,Synthetic,function improve the quality of gas station convenience store,to achieve sustained and healthy development of the sale of Convenience store business,in order to consolidate its own network,,advantages continue to create profit growth the impact of competition from rival.This paper through the real case study Chinese oil sales branch in Dalian gas station convenience store business,analyze and solve problems in three aspects from the problem,using content analysis,marketing theory in the customer market segmentation and marketing strategies,in-depth study,find out the reasons affecting the development of.From the convenience store market development potential,gas station convenience store merchandise selection and display and promotion strategies in three aspects put forward the solutions and measures to improve the gas station convenience store management ability and the market competitiveness of enterprises and further improve profits.