Tobacco Monopoly Sales Management Based On Stakeholder Theory

China Tobacco Company on January 1, 1982 was formally established. As a landmark, our implementation of the tobacco monopoly system, it has been exactly 28 years. Tobacco Monopoly management is the tobacco industry can be sustained, stable and healthy development of the guarantee. In recent years, the tobacco monopoly administration has achieved some success, shutting down a small factory and eliminate unplanned large quantities of illegal cigarette factory, greatly reducing the waste of resources and the loss of state revenue; market regulation rather effective; increased internal Monopoly management, and production and management behavior is the norm; the momentum of the proliferation of counterfeit cigarettes have been severely curbed. Management to achieve the effect of monopoly is very clear, but with changing times, changing consumer demand, as well as long-term mismanagement, especially in the basic management is weak, leading to a large number of serious irregularities exist, and even when violations have occurred This is the industry's overall strength is not strong underlying causes.Stakeholder theory has been subject to many domestic and foreign scholars and business people focus, while the current study of this theory is gradually improving. This will be associated with the tobacco industry stakeholders, a detailed description so that readers can understand the tobacco industry's role in today's society and corporate values.National interests and the interests of consumers fully reflect the values of the supremacy of the interests of the tobacco industry view of the core, including the right to view, status, and performance outlook, outlook on life, etc., system of values. Its content fully reflects the development of contemporary China's tobacco industry spirit of the times is the present-day conditions tobacco industry made to the development of self-important arrangements and requirements. "Two first" values of the fundamental purpose of the tobacco monopoly legislation, the tobacco industry, according to law and business code of conduct. Implementation of the Tobacco Monopoly Law, we must first understand the Tobacco Monopoly Law of the legislative purpose, that is, "national interests, consumer interests above everything else, apart from the tobacco industry does not have any special interests." How to ensure that the big brands, big market, big business strategy in the reform and development be achieved, so that the tobacco industry increased their strength to improve to compete with foreign tobacco companies the ability to, how to ensure that the tobacco industry's reform and development can be a smooth and orderly progress, To make greater contributions to state revenue, in order to deliver better products to consumers, you have to rely on the "two first" to guide the tobacco company employee thought and action. Firmly establish the "national interests, the interests of consumers first" values, and strive to safeguard national interest, protecting consumer interests, regulate the administration by law, exercise supervision, management and other aspects of the work according to the law code of conduct. The tobacco market in the development of enterprises is not a choice, but the system arrangement. At the same time, the efficiency of enterprises pursue, there are limits to the development of enterprises, while the pursuit of national interests is endless, and only to protect national interests as the company's first quest to get the momentum of development and the source of the tobacco companies realize the value of . At present, the tobacco industry is in a stable phase of adjustment. Adhering to and improving the tobacco monopoly system, under the premise of the whole industry firmly establish the "supremacy of national interests, the interests of consumers first" unity of values. This is the tobacco monopoly administration reform and development to adapt to the needs of the industry and is committed to strengthening the monopoly team building and raising the level of administration according to law requirements, but also unswervingly uphold the monopoly system, and fully reflects the legislative intent needs. Implementation of the "Tobacco Monopoly Law," we must first understand the legislative intent of Tobacco Monopoly Law, apart from the tobacco industry has its own special interests. Firmly establish the "national interests, the interests of consumers first" values, and strive to safeguard national interest, protecting consumer interests, regulate the administration by law, exercise supervision, management and other aspects of the work according to the law code of conduct. In this paper, Tobacco Monopoly Bureau in Tianjin (company) monopoly management status, for example, by strengthening the tobacco monopoly administration, to improve the current management system.Tobacco cigarette customer enterprises through the sole of a bridge to sell to the consumers hands, to meet the needs of the consumers at the same time handed over the high taxes, tobacco monopoly administration staff is to maintain the bridge and stability of human resources. customer cigarettes and tobacco in terms of employees is in addition to tobacco companies and consumers outside of the country's most important stakeholders, but also the realization of national interests of the tobacco industry, consumer interests and self-interest basis. Therefore, safeguard the interests of cigarettes and tobacco customer the interests of employees, also has a vital significance.From an economic point of view, everyone is facing the interests of the trade-offs. Operating conditions of the current cigarette customer's view, the reason why the administrative law enforcement is not customer with the law and business awareness is not high, mainly due to law-abiding operating margins are thin on the degree of economic dependence on the tobacco sector is not strong, and from illegal channels purchase Any violation profitable cigarette business. Therefore, the tobacco sector from the economic interests of the boot customer, customer formation and the interests of the Community, from the economic interests and guide customer consciously abide by the law to operate a good law-abiding business customer to the total supply, the structure of tilt, their earnings increase; right illegal households, even if their marketing ability, but should also supply the total amount of structural restrictions, or even short-term stopped supplying qualified to write off its operations and other measures to jeopardize the interests of to promote awareness on the tobacco sector law customer operating profit big, big damage illegal operation, thereby enhancing their awareness of law-abiding business.With the implementation of the basic strategy of governing the country according to people's legal awareness and legal concept of growing the whole society according to law demands higher and higher. Integration between government and enterprises tobacco business, both players is the referee's tobacco monopoly administration, to get the people's satisfaction, we must face even greater challenges. All of this, fundamentally speaking, managers rely on the monopoly of law enforcement capabilities. I as a monopoly management, was deeply under the new circumstances, strengthen the management of tobacco monopoly law enforcement capacity-building is very urgent and important, this is the tobacco industry can achieve the aim of "safeguarding national interests and safeguard consumer interests," one of the keys. Monopoly management capabilities of law enforcement officers from the cognitive ability to use, law enforcement concept of capacity in these areas are strengthened, including cognitive abilities, including the ability to acquire knowledge, the ability to sum up experience; enforcement embraces fairness in law enforcement, law enforcement in the name of law enforcement procedures for idea; capacity, including the ability of law enforcement information, law enforcement inspection capacity, law enforcement capacity, the development of intelligence capabilities. Through the above three capabilities for the construction of proprietary management team, I believe that the management of Monopoly will be able to meet current market demand.