Analysis Of Marketing Strategy Of Butler Northeast District

Earlier this year, Premier Mr. Wen Jiabao chaired the Standing Committee of the State Council, once again raised the need to increase the transformation and more efforts of old industrial bases in Northeast, once again paid more attention to old industrial bases in northeast. After that Premier Mr. Wen Jiabao and Vice Premier Mr. Li Keqiang who was from the governor of Liaoning Province and rose to the State Department's Industry Vice Premier have inspected the northeast. North-eastern provinces with the support of the central authorities were launching an ambitious infrastructure investment plan, which not only help the Northeast through the global financial crisis, but also lay a good foundation for the future development. At the same time, due to the global financial crisis, China is one of the few bright spot in the economic development of regions and has become the preferred investment areas because of capital nature. Due to national policy support and Zhu Delta and Yangtze River Delta investment costs increasing, the northeast, an old industrial base created a large number of low-cost skilled workers, becomes the focus of foreign investment in the new situation. In the Butler way, Butler's mother company, BlueScopesteel Group, claimed that downstream operations will double the strategic objectives in China within three years. Under external and inner factors, the Butler Northeast region sales have to reform to adapt to changes in the external environment and internal requirements. Butler Northeast region sales strategy was discussed in this article. First, I introduced Butler Company and the Northeast region then carried out the problem of the northeast district. While everyone got it we offered the opportunities and challenges that the northeast district is facing. The highlight the problems we are facing are policy, the gap between developed areas and the South, the slow transformation of government functions, black-box operation of state-owned project to attract foreign capital, private capital in difficulty. So the development of the northeast region faces many difficulties.Second, The core business of Butler is the supply of light steel material, so the concept of light steel structure is first then analysis the difference between the light steel structure and Pu steel. This article discusses all the right marketing target groups had a clear understanding of the fundamental, while analysis of Butler in the northeast region and the potential for market development. Marketing strategy aimed at exploring how best to complete the marketing, the so-called know ourselves , then this light steel industry in the Northeast region carried out an analysis of the state of competition, do first a simple light steel industry, a nationwide competition in state analysis from the Northeast lead the country in market research, based on a detailed list of the major competitors in Northeast Butler, organizational structure, production capacity, personnel, strengths, if the item analysis and with Butler's price comparison, so that Butler in the northeast region is facing the competitive dynamics of the basic clarity. Light steel structure in Northeast China by customers and potential customers in eight key requirements: quality, cost, duration, image, management, service, support, risk analysis for the formulation of marketing strategy provides a fulcrum, while the analysis of customer's decision-making process in Northeast China , including the implementation level engineers, managers, engineering manager, purchasing managers, the Deputy Director in charge of decision-making level, the Chief Engineer and General Manager of the detailed analysis for the marketing strategy also provides direction for the development ofThird, the development has been the fulcrum of business strategy and direction, how to develop marketing strategies is necessary to combine Butler enterprises themselves, such as organizational structure, marketing strategy for the development of organizational and personnel support to, respectively Butler, China, Bart Le (Tianjin) Co., Ltd., China's sales of systems related to the organizational structure of the Northeast Area were analyzed. In the product system, the introduction of the Butler centuries, the main product R & D systems, systems for different product applications, advantages, disadvantages have been expressed, and gives the icon so that we learn more about Butler, and to develop marketing strategy pave the way when the choice of products. The development trend in the Butler, the analysis of Butler, Butler, Northeast China and the course of development in recent years, and Butler, to predict the development trend of the next step for the formulation of marketing strategy to provide the corresponding basis. In this chapter Finally, Butler, an analysis of the financial situation, because an enterprise's financial situation is all the strategies and tactics to the foundation, the article listed in Tianjin 2004-2006 Butler's balance sheet and some other sets of financial data from these financial data can be seen in Tianjin Butler healthy financial position and strong growth, all of which Butler Northeast sales strategy for the proposal and provided a guarantee to achieve.Forth, according to an analysis of the preceding chapters, the basic marketing strategy of Northeast have developed the fulcrum, direction, the foundation and security, this chapter based on the above data on the specific items that region analysis, first of all product analysis, product sales as the final target must take into account the special climate in Northeast China, the environment, human factors, in Butler, a huge selection of our warehouses in the northeast area suitable for application of product system, and each product's physical, chemical, surface treatment characteristics in detail descriptions so that customers in the Northeast region of the Butler application of application products have a clear understanding. In addition, from a specific application, again in different combinations of the above products, allowing customers to get an only suited to the Northeast require a high cost-effective combination of the final construction, so that the product system specific to the realities of building types, so that the product system more specific. After the bullet has, how to become the next issue of bullets, the main issues, namely, to explore sales channels, where first introduced the sales channels available on the market the classification and definitions, so that everyone has an understanding of distribution channels at the same time raise Butler existing sales channels, and its strengths and weaknesses analysis, in this based on the characteristics of the Northeast District's own reference to Butler, the success of the United States practice with regard to the direct approach with market partnership approach, supplemented by the new model of marketing channels. In determining the down marketing approach, and to further explore the composition of marketing strategy, in the Northeast District in Butler, presentations, peer visits, professional seminars mainly consist of the marketing strategy of Northeast Butler. Demonstration is done by large-scale seminar held at upscale hotels, to increase the impact of Butler on the ground. Point to point call is a special customer's specific marketing strategies. , The main business seminar is aimed at the professional institute of technology seminars to increase the Butler in a particular industry's influence, and through indirect effects of these professional institute customers. For Butler, the most important customer base, large customer base and marketing strategy is the core of Butler, marketing strategy, this last part of the original structure of this core were analyzed and reviewed, and in the light of the northeast region's actual conditions and practical work Based on the experience made a big customer of the new structure, marketing strategies and get market recognition.This article is based on my practical work. I combed my job through writing this article. It has a certain reference value for the development of light steel and myself.