The Process Of The Reform Of Northeast Pharmaceutical Group Company Marketing Strategy

The pharmaceutical industry is an important sector of the national socio-economic development is related to the pillar industry of the national economy and the people’s livelihood. State-owned enterprises is an important part of the Chinese economy, has long played an important role in promoting economic growth, increased employment and technological innovation, and to promote social progress. Three decades of reform and opening up, China’s state-owned enterprise reform has made significant progress, but there are still many deficiencies in this place, especially in the pharmaceutical industry, the reform of state-owned enterprises are at a crucial stage.The thesis pointed out the central link of China’s economic reform is the reform of state-owned enterprises, state-owned enterprises the most complex, the most difficult part of restructuring the entire chain. Different economic structures, different development strategies, the different stages of economic development, different industry backgrounds, different resources and the environment, decided to reform not a simple copy-size-fits-all "model, at the same time, the reform will inevitably involve all aspects of the adjustment of interests, great social risks of the reform of state-owned enterprises, the social problems are inevitable. Therefore extremely complex and challenging, but also test the ability of enterprises coordinate.System of this thesis, the theory of strategic management research, strategic management is a focus on the development, implementation and evaluation of management decision-making and action has integrated functions of art and science, this management decision-making and action in a relatively stable period of time can guarantee achieve the goals of an organization. According to the definition of the strategic management can be summarized strategic management has the following characteristics:a systematic, scientific and artistic. Strategic management is strategy formulation and implementation of the strategy process. Mainly focused on the production and operation, comprehensive and system management, development and research, marketing, finance and financial, computer information systems and other aspects of the problem, in order to ensure the realization of organizational goals and success. In general, strategic management includes four key elements:strategic analysis; strategic choice; implementation of the strategy; strategic evaluation and adjustment.The paper mainly is Northeast Pharmaceutical Development Strategy. First of all, are introduced by the current development of the Northeast Pharmaceutical issues and research background; mainstream strategic management theory based on PEST model, Porter model of the macro-environment, the industry, the competitive environment and the Northeast Pharmaceutical major competitors analysis, respectively. Point out the opportunities and threats facing the northeast pharmaceutical development process. Second, analysis of Northeast Pharmaceutical internal resources and capacity, were analyzed by various factors of Northeast Pharmaceutical pointed out the strengths and weaknesses of the enterprise. Again, the application SWOT matrix analysis model of integrated analysis Northeast Pharmaceutical opportunities, threats, strengths and weaknesses, the direction of the development of enterprises, and on the basis of the company’s mission and strategic positioning, the development of strategic objectives. Finally, on the basis of analysis of the opportunities, threats, strengths and weaknesses of the company facing, build strategic implementation system proposed enterprise the longitudinal development ideas and expansion strategy, and to develop internal integration strategy.This article is a strategic management theory in the field of medicine. Northeast Pharmaceutical modulus greater in the pharmaceutical industry in China, the development of strategic research, to provide a reference for the development of other pharmaceutical companies, has a certain reference value for the development of the country’s pharmaceutical industry.