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The Real Estate Enterprise Applies The Balanced ScoreCard Construct Strategy Achievements Management System Research

Posted on:2010-08-13Degree:MasterType:Thesis
Country:ChinaCandidate:L MaFull Text:PDF
GTID:2189360302489488Subject:Marketing management
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The achievements planning approach which uses from the real estate enterprise, at present our country Real estate Enterprise commonly used method has the goal control law, achievements planning approaches and so on essential achievements indicator system. The goal control law is with the employee determined together first some kind is advantageous for the consideration the job objective, then completes the progress with the employee on the job objective to carry on discussion's work achievements assessment method regularly. The essential achievements target (Key Performance Indicators, KPI) is starts by the enterprise strategy goal, from the top downward formulates all levels of each organization (unit) certain important work aspect goal and the weight goal achieves the degree the target, forms the goal and the indicator system, from this carries on the management and the appraisal method to the achievements. But, but these methods how, in the real estate enterprise does formulate in the achievements plan process application condition, is the actual result what kind, which problems has, must study.This article take a home Real estate company as the object of study, observes and analyzes the question which and the insufficiency in its achievements plan formulation exists, and gives by is balanced the idea branch customs station decomposition enterprise strategy, thus formulates the achievements plan process. Because the bilateral agreement do not disclose company real name and part management data reason, when case background material introduction take GW Corporation as the name.In the investigation and study, we discovered that GW Corporation's achievements management coexistence in three aspect seven questions.1\In achievements management consciousness aspect:The achievements management has undertaken the excessively many management functions, therefore the achievements target's hypothesis are excessively many meticulous. Lack the science, system's understanding to the achievements management and the achievements target, the different subsidiary company presents the big difference in the achievements management, becomes the corporation"the big unification"barrier.2\In achievements target structure aspect:The target structure aspect actuates the relations not to be undefined, lacks the essential logical relation.The achievements target's hypothesis always selects easy targets and so on quantification time, frequency, but has neglected the key qualitative index, causes the achievements inspection key displacement.3\In achievements target weight aspect:Lack the fine refinement, the scientific method to the achievements target target value's quantification and the hypothesis.The achievements target duty is high or impractical, plays the effective guidance role with difficulty.Achievements target many for point deduction class target, lack the awarded marks item, causes to staff's forward drive insufficiency.Judges in the achievements target weight aspect based on above, we gave by have been balanced the idea branch customs station achievements plan formulation method primarily the suggestion, and unified management by objectives and the KPI related method, referred to the following flow to work out the achievements plan:...
Keywords/Search Tags:Achievements
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