The Reseach Tourist Souvenirs Design In The City Of Qin Huangdao Based On The Regional Features

The tourist souvenir is a high value-added industry and the most potential ingredient in the tourism which incarnates the value of travle, represents the cultural characteristic of the tourist attraction. It is different from other tourism commodies because of its special commemerative meaning, appreciation and collection value. We can see the development of tourism culture in width and depth through the degree of tourist souvenirs'maturation. Begin with valueing the regional culture, we analyze deeply the design of tourist souvenir of Qinhuangdao, explore effective ideas in design, in order to promote the development of tourism economy.Firstly, I investigate and summarize the tourism souvenirs'design all over the world, providing the practical basis for later studing. Secondly, I analyze the established culture and history, summarize the feature of the regional culture, lay the oretical basis for postamble. Thirdly, I emphatically expound the design of tourist souvenirs from the concepts to principles and processing technics and so on. Fourthly, I analyze the relationship of regional culture and tourism souvenirs designing, discuss all aspects of design of design that reflect the regional characteristics, and expound the influence of the regional culture.Finally, pointing against the local situation, I proposed the improvement principles and methods of souvenirs design, research and demonstrate these principles and methods. Through the establishment of urban brand image, promote the popularity of Qinhuangdao, in order to promote the economy.