Exploration Of Wudang Mountain's Tourism Souvenir Designing

Since the reform and opening up, the development trend of China's tourism industry was rapid. In recent years, along with promoting and calling for a low carbon environmental protection economy, the tourism industry was high-speed development in Shiyan WuDang Mountain area. There is a clear imbalance between the positive development of tourism and the negative development of tourism souvenirs. The fundamental reasons of the low development of WuDang Mountain Tourist Souvenirs were out-date conservative design and the deviation of the market control. The thesis based on this background to do some research and finally got three revolutionary conclusions as follow: firstly, the paper analyzed the problems that belonged to WuDang Mountain souvenirs from the design'aspect, and raised the possible way of creative development of WuDang Mountain tourism souvenirs; secondly, on basis of various consume demands of different consumers, the thesis analyzed traits which respectively belonged to high,middle,low levels and handle the levels because of the distinction; finally, from material and portability ,the paper explorer the possibility of convenient transportation about new Tourist Souvenirs, and concluded the concrete content about management strategy and design strategy of WuDang Mountain tourism souvenirs.