Based Of Service System To The Logistics Service Marketing Research

In the fast-growing economy wold today, with the development of the Internet, e-commerce, and a growing number of domestic and foreign trade which caused the rapid develop of the logistics industry, the importance of logistics has also been recognized by the people. Marketing services to enhance the logistics industry has play a very important role in China's economic development. Although China's logistics industry has a certain development now, but compared to the developed countries there is still a long way to go. In this situation, this aticle reseach port-based logistics service marketing model, apply the theory of service marketing to logistics services marketing, research certain pattern logistics marketing of China.This article is organized as follows:First, to elaborate on service marketing, intoduce several major theories of service marketing, and make a frame of the service system establishment.Then compare to abroad logistic marketing, and analyse about it.Second, introduce the logistics structure and characteristics of marketing models, this is most important of this article.and then bring up the protect of the service marketing. Then analyze longkou port for a detailed talk, and finally introduce the characteristics of the logistics and marketing service measures. The entire article complete the logistics service marketing research marketing mode.