| When the marketing company of PetroChina in all regions are organizing distribution of oil products, due to the shortage of information managing platform, the planning of the oil products distribution program mainly depends on the subjective experience of human decision-maker, thus lacking of scientificity and optimizing thought and resulting in the expense on distribution of oil products of the company every year and the irrational parts of relevant cost adding up to several hundred million. Although some oil products marketing enterprises explored one after another the optimum proposals, bringing in optimum software, striving to make the distribution of oil products scientific and reasonable, the disparity existing in getting hold of the data of the terminal customer's demand makes it impossible for the optimum proposals to satisfy the ideal demand and difficult to popularize around China. Seeing this and based on investigations and practices, this paper compiles optimum cases of secondary distribution of oil products in Dalian marketing company. Through making researches on the overall process of secondary distribution of oil products in Dalian marketing company and analyzing the cases, this paper puts forward the core problem and solving directions of the improving proposal, which can not only solve the problems Dalian marketing company is currently confronted with, but also apply good solutions to the enterprises having similar cases so as to learn from each other and solve practical problems scientifically and efficiently, thus promoting a continuous development of the enterprise. |