The Logistics Management Strategy Research On Weifang Combined Transportation Company

In today's fast-growing logistics industry, logistics enterprises are facing serious threats from competitors at home and abroad. Facing the increasingly fierce environment of market competition, more and more logistics companies have a strong sense of the urgency of the situation, the complexity of the environment and the heaviness of pressure. They have to face up to difficulties and challenges to seek survival and the opportunities and space of development. While what is the core issue of this essay is how to study and formulate the business strategy of logistics and how to deal with these difficulties and challenges so that the enterprises can be in an invincible position and can get the long-term competitive advantage.In this essay, I use the empirical analysis of the combination of theory and practice, quality and quantity and use the research ideas of asking questions, analyzing problems and solving problems. For the problems of the enterprises, I give a comprehensive analysis of the enterprise's internal and external environment. When conducting the analysis of the external environment, the analysis method of PEST (Politics,Economic,Society,Technology) is used to analyze the enterprise's macro-environment; the model analysis of SCP (Structure-Conduct-Performance) is used to analyze the environment of the logistics industry and CPM (Competitive Posture Matrix) is used to analyze the competitive environment of the regional market so that the opportunities and threats of logistics of the enterprises can be identified. Through the analysis of the enterprise's resources and capabilities, the advantages of the enterprise's own conditions and the disadvantage factors constraining the development of the enterprises are identified. On this basis, I make the integrated use of SWOT matrix to match and balance in order to study and formulate party logistics business strategy.Finally, the study raises the three stages of the implementation of business strategy and the strategic imperative at every stage. At the same time, the safeguards of the implementation of the strategy are put forward from 5 aspects which are the organizational restructuring, the allocation of strategic resource, the innovation of the corporate culture, the strengthening of strategic leadership and the implementation of the effective control.