A Study Of The Development Of Folk Tourist Production In Liangshan Yi Autonomous Prefecture

Folk Tourism is a high-level cultural tourism with significant regional differences, strong historical atmosphere, distinctive character of folklore, unique culture and a variety of forms. It has adapted to the modern travel patterns of diversification and has become a hot spot in tourism today. At the same time, it has attracted more and more travelers because of its novelty.The costumes, diet, weddings, marriage, etiquette, construction and amusement in Liangshan Yi Autonomous Prefecture all have their own characteristics, which form a colorful folk culture. The folk culture, with its rich content, rich local form and distinctive ethnic characteristics, attracts a large number of tourists. Therefore, we should make full use of these advantages to rich the resources and develop folk tourism products in Liangshan.In this paper, I will mainly talk about the development of folk products in religion, food, costumes, festivals, living custom and marriage on the basis of researches on folk tourism resources in Liangshan Yi Autonomous Prefecture. After analyzing the forms of products'development, travelers'participation and publicity, I brought forward the problems and solutions. I hope we can develop the attractive folk tourism products in wider variety. This will not only promote the economy, social development and the traditional culture in Liangshan region, but also stress its tourism characteristics. It can expand employment opportunities and enhance the attractiveness and Competitiveness by making up for pure tourism and single structure of products. Besides it can improve the countermeasures to promote local tourism development and publicize folk customs and culture.This Paper is divided into five sections.The first part is the introduction. On the basis of a clear background, it analyzed the current situation of folk tourism at home and abroad, established the research ideas and methods and summarized the significance of research and innovation The second part is the theoretical framework. It explained the concept and features of tourism products, the basic theory and the existing development form of folk tourism products.The third part is the analysis of characteristics of folk tourism resources. It explained the existing situation and four problems in the development of folk tourism products in Liangshan. The problems are the lack of national Culture, development forms, folk tourism products'participation and publicity.The fourth part is the development proposals for solving the problems in part three, such as diversifying the cultural tourism products, improve the development form and participation, and stress the publicity and the sales promotion of folk tourism products. I hope we can make full use of folk tourism resources to develop the tourism in Liangshan.The fifth part is the conclusion. It summarized the researches on folk tourism products in Liangshan.