The Study Of Competitive Cooperation Of Health-wellness Tourism In Yi Autonomous Prefecture Of Liangshan And Panzhihua City

In recent years,there has been a wave of health-wellness tourism.The growing number of elderly people,the rising number of urban sub-healthy people,and the government's encouragement to health-wellness tourism are all driving health-wellness tourism market to become hot.The Panxi region,which is composed of Liangshan Yi Autonomous Prefecture and Panzhihua City,is the first region in China to put forward the concept of health-wellness tourism.The natural climate resources and environmental resources in this region are superior to most of the regions in China,and have certain advantages in the development of health-wellness tourism.The purpose of this paper is to discuss how to avoid the vicious competition between Liangshan Yi Autonomous Prefecture and Panzhihua City,to make the two places develop in a coordinated way,to transform the competition into cooperation,to promote the development by cooperation,to realize the complementary and superposition of the advantages,and to enhance the attraction and competitiveness of health-wellness tourism in Panxi region.The possible innovation of this paper is to put forward the concept of "dynamic health care",and suggest Liangshan Yi Autonomous Prefecture and Panzhihua City to introduce relevant policies to encourage the flow of health-wellness tourists in their respective regions in the whole Panxi region through the cooperation of the two governments.This paper adopts the methods of literature research,interview and questionnaire.On the basis of combing the resources,products,perception and market status of health-wellness tourism in Panxi region,the paper analyzes the advantages,disadvantages,opportunities and threats of the competition of health-wellness tourism in Panxi region.This paper holds that Panzhihua City and Liangshan Yi Autonomous Prefecture has the basis and potential for cooperation in health-wellness tourism.We should focus on cooperation,and build Panxi region as a more attractive tourist destination,and promote the development of tourism industry cluster,and realize the rapid growth of tourism economy in Panxi region.Therefore,the paper puts forward "break the administrative barrier,build the fine line,promote the dynamic health care,perfect the infrastructure,strengthen the traffic ability,innovate the marketing mode,build the information platform together,excavate the tourist demand,enhance the tourism experience",etc.A series of competing strategies are put forward to play a reference role in the development of health-wellness tourism in Panxi region.