Research On Services Marketing Model In Shandong Linuo Paradigma Co., Ltd.

The solar energy industry develops so fast under the effects of the government policies and market demands, so does the competition in the solar energy industry. Same with other manufacturing industries, the solar energy industry gradually steps into the period of Services competition from marketing competition. This treatise bases on the basic theories of marketing and Services marketing, concludes the marketing modes in domestic solar energy industry, and analyzes the importance of Services marketing in solar energy industry. It explores and researches a suitable and feasible Services marketing mode for Linuo Paradigma through the successful experience of other domestic and overseas manufacturing enterprises, starting from the characteristic of solar products, and based on the development circumstance and requirement of Shandong Linuo Paradigma Co.,Ltd.The author of this treatise analyzes and studies the Services marketing circumstance in solar energy industry from an angle of practitioner in solar energy industry and management administrator of after-sale Services in Linuo Paradigma. Aiming on the Services problems in solar energy industry and based on the development of both the enterprise and the industry, the author proposed to establish the Services marketing mode of rescue station for solar energy, which was widely promoted and applied in the dealers of Linuo Paradigma around the country and got good appreciation and effects. This Services marketing mode promoted the deep development of Home appliances going to the countryside and improved the after-sale Services in solar energy industry, which influenced positively on the marketing promotion and Brand construction of Linuo Paradigma.This treatise regards Linuo Paradigma as the study subject, taking methods of visit, study of document, investigation report of industry, statistic, and in conformity of principle of science, high operability, combining the advantages of theory and fact, trying to make this treatise practical application worth.