The Research On The Circular Economy Development Strategy Of MD Group Co.Ltd

Circular economy is catching increasing attention in recent years as many enterprises attempt to transform their developing mode in respective fields. However, against the government's push for the transformation of economic developing mode, talking about circular economy is more like a fashion than practice. Therefore, it is imperative to discuss how to incorporate circular economy into a company's developing strategy and achieve a win-win situation for both the corporate responsibility and company's economic benefits.It is a common misunderstanding in the business world that circular economy is a forced liability rather than a strategic competitive advantage gained by matching the outside conditions with enterprise's capabilities.This paper takes MD Group as an example to analyze the necessity and possibility of incorporating the philosophy of circular economy into a company's developing strategy by matching its advantages and disadvantages with the environments. Such tools as PEST and SWOT are employed to define the general roadmap, goals and strategic keys of developing circular economy. By combining the theories of circular economy with the industrial conditions, the path and industrial mode of implementing circular economy are discussed. The industrial layout and the strategic implementation of circular economy are also explored from social, economical and environmental aspects.