A Study About The Effect Of Knowledge Sharing On Service Innovation In High-star Hotels

With the coming of knowledge economy era, in order to promote service innovation, the hotels increasingly emphasis on knowledge-sharing. This article took Changsha High-star hotels as an example, researched the effect of knowledge-sharing on service innovation, hoping to provide knowledge-sharing management recommendations to help hotels achieve service innovation.On the basis of reviewing related research, this article first determined the measured variables of hotel employees'knowledge sharing motivation, behavior and hotel service innovation performance. By making the test measurements, using of factor analysis, came to the dimensions of hotel employees' knowledge-sharing motivation and service innovation. Analysis found that hotel employees'knowledge sharing motivation included three dimensions:altruism, reciprocity and reputation, and pursuit of interests; service innovation included three dimensions: innovation environment, employees'innovation awareness, employees'innovation performance.Then, the article analysed the formation mechanism of hotel employees'knowledge-sharing effecting service innovation, proposed study hypotheses, and build conceptual models. By conducting formal investigations, using AMOS structural equation modeling, it tested the conceptual model and hypotheses; and using cluster analysis, ANOVA analysis and so on, hotel emplyees was divided into different types according their knowledge-sharing behavior, and compared different types of employees'demographic and social attributes, characteristics, knowledge sharing motivation, service innovation differences.It found:the motivation of altruism and pursuing interests had positive effect on knowledge-sharing behavior, in which the effect of altruism was stronger, while that of pursuing interests was weaker; At the same time, knowledge-sharing behavior had strong positive effect on innovation environment, employees'innovation awareness and innovation performance, in which the effect on employees' innovation awareness was the strongest, and the effect on employees'innovative behavior was relatively weaker, while the effect on innovation environment, was the weakest; based on knowledge-sharing behavior, hotel employees could be divided into active share-based employee, neutral share-based employee and passive share-based employee; three categories of employee had no difference in gender, educational level, marital status and current hotel work experience, but had significant differences in the knowledge-sharing motivation, sense of service innovation, age, hotel industry work experience, current post working experience, department and positions.Finally, according to the conclusions, the article gave recommendations about knowledge-sharing management for the high-star hotels in Changsha achieving service innovation. And it noted the innovation and lack of this study, as well as the prospects for future research.